Visit Central Finland represents and markets tourism companies from Central Finland. The work started with a digital marketing project aiming at Russian tourists 1.1.2014-11.3.2016. The idea behind the project came from the Tourism Board, which operates as a coherent entity under the Central Finland Chamber of Commerce.

The second development project running from 1.1.2016 until 28.2.2018 under the name Stopover Central Finland aims at marketing the region and sales of the packages to Central Europe and Asia. Besides marketing, the goal of the project is to develop tourism products and services with a focus on sauna packages for international tourists. The list of companies within the network can be found here.