There are quite a few shops where you can buy high quality clothes and shoes of famous European brands. Jyväskylä has most of the shops located on Kauppakatu, the main pedestrian street, so you can do all the shopping just crossing the street from one side to another.
Jämsä has a large number of small shops and boutiques. Here you can find a great selection of felt items and some locally produced handcraft items. In addition to this, there are some large supermarkets.